Saturday, February 27, 2010

Managing Information: A Special Report (10 Articles +) from The Economist « ResourceShelf

Managing Information: A Special Report (10 Articles ) from The Economist

The report consists of 10 articles and an audio report. We%u2019ve excerpted on a couple of paragraphs from a few of the articles. The rest of the articles are linked near the bottom under %u201CAdditional Articles.%u201D Some excellent material here and for those of you who enjoy and/or use statistics about info, this report has a lot of them in one place. Let%u2019s get started.

Data, Data Everywhere

Wal-Mart, a retail giant, handles more than 1m customer transactions every hour, feeding databases estimated at more than 2.5 petabytes%u2014the equivalent of 167 times the books in America%u2019s Library of Congress (see article for an explanation of how data are quantified). Facebook, a social-networking website, is home to 40 billion photos. And decoding the human genome involves analysing 3 billion base pairs%u2014which took ten years the first time it was done, in 2003, but can now be achieved in one week.

All these examples tell the same story: that the world contains an unimaginably vast amount of digital information which is getting ever vaster ever more rapidly. This makes it possible to do many things that previously could not be done: spot business trends, prevent diseases, combat crime and so on. Managed well, the data can be used to unlock new sources of economic value, provide fresh insights into science and hold governments to account.

[Snip]

There are many reasons for the information explosion. The most obvious one is technology. As the capabilities of digital devices soar and prices plummet, sensors and gadgets are digitising lots of information that was previously unavailable. And many more people have access to far more powerful tools. For example, there are 4.6 billion mobile-phone subscriptions worldwide (though many people have more than one, so the world%u2019s 6.8 billion people are not quite as well supplied as these figures suggest), and 1 billion-2 billion people use the internet.

Data Deluge

The best way to deal with these drawbacks of the data deluge is, paradoxically, to make more data available in the right way, by requiring greater transparency in several areas. First, users should be given greater access to and control over the information held about them, including whom it is shared with. Google allows users to see what information it holds about them, and lets them delete their search histories or modify the targeting of advertising, for example. Second, organisations should be required to disclose details of security breaches, as is already the case in some parts of the world, to encourage bosses to take information security more seriously. Third, organisations should be subject to an annual security audit, with the resulting grade made public (though details of any problems exposed would not be). This would encourage companies to keep their security measures up to date.

All Too Much-Monstrous Amounts of Data

Wal-Mart, a retail giant, handles more than 1m customer transactions every hour, feeding databases estimated at more than 2.5 petabytes%u2014the equivalent of 167 times the books in America%u2019s Library of Congress (see article for an explanation of how data are quantified). Facebook, a social-networking website, is home to 40 billion photos. And decoding the human genome involves analysing 3 billion base pairs%u2014which took ten years the first time it was done, in 2003, but can now be achieved in one week.

All these examples tell the same story: that the world contains an unimaginably vast amount of digital information which is getting ever vaster ever more rapidly. This makes it possible to do many things that previously could not be done: spot business trends, prevent diseases, combat crime and so on. Managed well, the data can be used to unlock new sources of economic value, provide fresh insights into science and hold governments to account.

Quantifying the amount of information that exists in the world is hard. What is clear is that there is an awful lot of it, and it is growing at a terrific rate (a compound annual 60%) that is speeding up all the time. The flood of data from sensors, computers, research labs, cameras, phones and the like surpassed the capacity of storage technologies in 2007.

[Snip]

Only 5% of the information that is created is %u201Cstructured%u201D, meaning it comes in a standard format of words or numbers that can be read by computers. The rest are things like photos and phone calls which are less easily retrievable and usable. But this is changing as content on the web is increasingly %u201Ctagged%u201D, and facial-recognition and voice-recognition software can identify people and words in digital files.

%u201CIt is a very sad thing that nowadays there is so little useless information,%u201D quipped Oscar Wilde in 1894. He did not know the half of it.

This article also includes and interesting and useful chart titled, %u201CData Inflation.%u201D
For example, 5 megabytes=The Complete Works of Shakespeare%u20262 gigabytes=1 to 2 hour movie (compressed)%u20265 petabytes=The amount of mail delivered this year by the U.S. Postal Service

Audio: A Conversation with Kenneth Cukier (A Correspondent for The Economist)

Information has gone from scarce to superabundant. That brings huge new benefits %u2013 but also big headaches.

Additional Articles

A Different Game: Information is Transforming Traditional Businesses

Clicking For Gold: How Internet Companies Profit From Data on the Web

The Open Society: Governments are Letting in the Light

Show Me: New Ways of Visualising Data

Needle in a Haystack: The Uses of Information About Information

These days metadata are undergoing a virtual renaissance.

New Rules for Big Data: Regulators are Having to Rethink Their Brief

Handling the Cornucopia: The Best Way to Deal with all that Information is to use Machines But They Need Watching

Sources and Acknowledgments

Offer to Readers (Download PDF Version of the Complete Special Report)
Buy a copy of the complete report.

Source: The Economist

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This entry was posted on Thursday, February 25th, 2010 and is filed under Digital Repositories, Info Management and Retrieval, Information Industry, Technology and Internet. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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My two most essential print manages: The New Yorker and The Economist

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Thursday, February 25, 2010

Essential Reading: Google Buzz | Personal Branding Blog - Dan Schawbel

Google Buzz has been talked about nonstop since it came out, from Fox News to NPR and back again. Stories typically range from security flaws to tips on how to best use the new social network. Buzz is Google%u2019s current attempt to have a social network and compete against the likes of Facebook. What%u2019s different about this network is that it leeches onto Gmail%u2019s current user base, which is already used by around 176.5 million people. As a symbiote, Buzz

taps into your current Gmail network and shares your content with your Buzz followers, much like Twitter, but in a gated environment, much like Facebook. It may appear like a %u201CTwitter clone,%u201D but most heavy users say it resembles %u201CFriendFeed,%u201D where you can publish more than 140 characters and assemble large discussions with your followers. It even has the %u201Cliking%u201D system that is familiar to FriendFeed and Facebook users.

1. Use Your Google Profile as a brand portal

Google announced %u201CGoogle Profiles,%u201D quite some time ago, but now we%u2019re seeing the importance of these profiles emerge, with the launch of Buzz. It%u2019s obvious that Google wants your profile to become your personal brands portal on the web. They want you to share your profile URL instead of the URL%u2019s for your other social networks because you can link to all of your other profiles from your Google one. Also, just like a Twitter profile, you can verify your Google Profile to make it seem more legitimate.

Three main benefits of having a Google Profile:

  1. When someone googles your name, your profile shows up at the bottom with your picture. If you don%u2019t create and complete your profile, then someone who shares your name can own that spot. Search results display three profiles per searched name.
  2. It has %u201CGoogle juice,%u201D which means that the websites you link to from your profile will have a boost in the search engine. It will eventually mean that your buzz%u2019s, through your profile, will also rank high for certain keywords.
  3. It acts as a central hub for all the information you share, your professional and personal information and contact information. In this way, it allows you to manage your digital identity, as well as others.

A Google Profile, if completely filled out, should answer these five questions:

  1. Who is this person?
  2. Where else are they located on the web?
  3. How do I connect with them?
  4. What value are they creating?
  5. How many people are following them and who is following them?

When you first create your Google Profile, make sure everything is filled out. This includes, basic information such as your name, location and companies you%u2019ve worked for. Also, before creating your profile, make sure that you registered your Google account name with your full name and not a nickname because you can have a custom URL (http://google.com/profiles/firstname.lastname). This is an important move for personal branding because of name recognition. Next, you want to add the same avatar/picture that you use with all of your other profiles. Then, check off %u201CDisplay my full name so I can be found in search.%u201D I%u2019ll leave the other two check boxes, that have to do with privacy, up to you. Fill out your bio and include links throughout it. You should use the same bio, word for word, that can be found on your blog or website.

Finally, add links to your website, blog, and prominent social profiles (Facebook, Twitter, YouTube, LinkedIn) that you%u2019re active on. Use the full names and URL%u2019s when you add each site because it%u2019s good SEO. Order the sites from the site that best represents you as a brand to the least. If you want, you can also add your Flickr photos into your profile by going to the %u201CPhotos%u201D tab when in edit mode. To take this one step further, you can purchase a domain name (yourname.com) at MyDomain.com (sponsored link) and redirect it to your Google Profile.

2. Syndicate external content into Google Buzz

There%u2019s no doubt that Google will prioritize Buzz in search, which means that content, engagement and authority is important for ranking high. For instance, on Twitter, if you%u2019re a power user, with a large following of influential users, and you tweet, then it%u2019s highly probable that it will rank high in search. This, one can assume, will be similar to how Buzz operates, but only for users that make their profile and feed public.

While many of my followers believe you shouldn%u2019t link your Google Buzz account to your other social networks, I believe that it%u2019s the only way to scale your online identity. As we join more and more social networks, yet focus on the few that are really paying off for us, we will have to scale our personal brands to remain active on those networks.

You can add %u201Cconnected sites,%u201D such as:

  • YouTube
  • Twitter
  • Flickr & Picasa
  • Google Reader
  • Google Status

From my experiments, I%u2019ve noticed that people respond much better to fresh and not syndicated content, but if you shy away from adding these services, then it will appear like you%u2019re an inactive user (if you don%u2019t have the time to manage your Google Buzz account).

3. Create tighter relationships with close contacts

So far, Google Buzz is positioned as a social network for your friends and close business contacts, instead of a megaphone that you can use, such as Twitter, to market yourself to the world. It is possible that this may change and Google might create a separate space, away from Gmail, for Buzz though. Since Buzz draws upon your current %u201Cinner circle%u201D of Google contacts, it gives you the ability to stay and touch with people that are important in your life. Just like any community, you have to share useful information, leave comments, help others and be personable, if you want to use it successfully.

You can even develop your relationship on Google Buzz by using the mobile iPhone application! This way, you can interact with other Buzz users around you and you%u2019ll be notified when they buzz, which might be uncomfortable at first, but pose for an interesting networking opportunity.

4. Promote your Google Profile/Buzz account

Since Google Profiles contain your personal and professional information, in addition to your lifestream, it%u2019s wise to start promoting this single URL to all of your contacts, instead of each individual site. Why promote your blog, Facebook fan page, YouTube channel and eight other URL%u2019s, when you can promote one that can connect other people to all of them? When you promote your Google Profile, make sure the URL appears like this: http://www.google.com/profiles/dan.schawbel#buzz. This way, when someone clicks the link, they will be taken directly to the %u201Cbuzz%u201D tab in your profile.

Ten places to promote your Google Profile:

  1. Open up all of your social media profiles and add a link to your Google Profile.
  2. Instead of listing one hundred URL%u2019s on your business card, list your website/blog and your Google Profile URL.
  3. In your email signature, put your URL.
  4. If you guest post on a blog or write an article for an online site, put your URL in your byline.
  5. Write a blog post talking about Google Buzz, while listing your own account.
  6. You get one URL in your Twitter profile, so add your Google Profile URL there.
  7. Add a Buzz Wordpress plugin to your blog so that people can promote your posts to their Buzz accounts.
  8. Update your Google status with an announcement that you%u2019re using Google Buzz and link to your profile.
  9. When commenting on blogs, use your Google Profile URL instead of your website or blog.
  10. Have other Buzz users promote you by sharing great content in the first place.

Google Buzz is here to stay. You%u2019re probably already using Gmail and if you%u2019re not, then you should really make the jump soon because having a Hotmail or Yahoo account is outdated and will make people perceive you as someone who isn%u2019t keeping up with the times. Remember to complete your Google Profile, connect all of your websites, build relationships and promote your profile wherever you can. There%u2019s no doubt in the future that the people who have build their personal brands on Google with Buzz will gain more visibility in search and become more successful.

Related posts:

  1. 3 Step Personal Branding System A lot of people I%u2019ve spoken to don%u2019t know where...
  2. A Secret Personal Branding Tip For MyBlogLog One of the social networks that I feel is...
  3. Personal Brand Audit: What%u2019s Your Google Score? This is part 3 in the %u201CPersonal Brand Audit%u201D series....

This is ESSENTIAL reading: not only about Buzz, but about Google's central role as spoke in the wheel of online presence.

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Buzz by weirdchina - Robert Kong Hai from Buzz

ig List of Tips And Tricks for Google Buzz

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How To Do Everything in Google Buzz
http://www.fastcompany.com/1546226/how-to-do-everything-in-google-buzz-including-turn-it-off

5 Google Buzz Tips for the Advanced User
http://www.readwriteweb.com/archives/5_google_buzz_tips_for_the_advanced_user.php

How to Make Google Buzz Follower Lists Private
http://www.businessinsider.com/how-to-make-your-google-buzz-follower-lists-private-2010-2

4 Google Buzz Hacks for Users, Developers, and Haters
http://www.readwriteweb.com/archives/4_google_buzz_hacks_for_users_developers_and_haters.php

How to Disable Google Buzz
http://techie-buzz.com/how-to/enable-or-disable-google-buzz.html

How to Hide Update Count in Gmail
http://techie-buzz.com/how-to/hide-google-buzz-update-in-gmail.html

Get Rid of Email Updates from Google Buzz
http://techie-buzz.com/how-to/hide-archive-google-buzz-updates-in-gmail.html

Add any Blog or RSS Feeds to Google Buzz
http://www.google.com/buzz/bradfitz/PPjHXDhANAC/Want-to-connect-your-blog-or-some-other-feed-to

How to Bring Google Buzz Updates to Twitter
http://blog.louisgray.com/2010/02/how-to-bring-your-google-buzz-entries.html

How To Integrate Facebook, Twitter, and Buzz into Your Gmail
http://mashable.com/2010/02/12/facebook-twitter-buzz-gmail/

How To Make a Google Buzz Desktop App
http://mashable.com/2010/02/13/google-buzz-ssb/

How To Embed Your Google Profile Into Your Blog
http://www.google.com/buzz/layne.heiny/9Tj2ew5Aar3/Embed-Your-Google-Profile-Into-Your-Blog-Ive-been

How To Add a Google Buzz Button To Wordpress
http://www.techlifeweb.com/2010/02/12/add-a-google-buzz-button-to-wordpress/

How to send group updates and direct messages on Google Buzz using @replies
http://www.google.com/buzz/mntetai/8eG1fLaJ8Hw/As-posted-by-Dewitt-Clinton-How-to-send-group

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If you receive too many Buzz updates in your Inbox at an annoying rate, but you like having them nonetheless to keep track of your conversations
http://hollywooddigital.wordpress.com/2010/02/25/google-buzz-tip-1/

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jQuery plugin that embeds any Google Buzz posts into a website.
http://jquery-buzzbee.appspot.com/

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Google Buzz Keyboard Shortcuts - Cheat Sheet!

http://kosciak.blox.pl/2010/02/Google-Buzz-Cheat-Sheet.html

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“Verified name” badge

Get Your Google Buzz Profile Verified
http://techpp.com/2010/02/12/get-your-google-buzz-profile-verified/

Buzz = conversational social network; twitter = broadcast social network. If you are a buzz or twitter person, follow weirdchina

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From Louis Gray - Why Buzz Beats Twitter, Facebook and Friendfeed

Why Buzz Beats Twitter, Facebook, and Friendfeed - Search Engine Journal
Buzz is a breath of fresh air in an increasingly noisy social media world. Why do I think it’s superior to Twitter, Facebook, and Friendfeed? Let’s take the easiest comparison first: Buzz vs. Friendfeed Right now, Buzz basically is Friendfeed but with immediately greater penetration. Real conversations with more people. [BTW I know I have Buzz on the brain because I just tried to create itali...

If you don't have a gmail account, consider getting one now. Otherwise, you will quickly be seen as "behind the times" (if you care about such things). In addition, consider creating a Google Profile. This IMO is the best hub for your online presence.

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Sunday, February 21, 2010

Old School Germantown (Powerpoint w/sound)

Check out my first poetry/music/powerpoint mashup. Had a lot of fun creating it. I expect to do more.

Saturday, February 20, 2010

International Leadership For Serious Games Gathering...

Check out this website I found at networkedblogs.com

I'd like to go to this -- in Boston, week of May 24th 00 although I disagree with the overall premise. Serious Games IMHO has NOTHING really about technology. It is more about philosophy - a new way of looking at the world

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Thursday, February 04, 2010

Productivity Games

Sounds like an oxymoron, but there are such things as productivity games. My own Game of Games is any example.

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